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Old 20-03-2009, 00:06   #39
Found this on a movie forum:

Hewlett-Packard has signed a deal with Sony Pictures to turn out DVDs from the studio's library whenever customers request them, the Los Angeles Times reported today (Thursday). The deal will allow consumers to order movies that ordinarily would not be stocked by dealers because they are too obscure or too old. HP indicated that it expects to sign similar deals with other studios. "We're hoping this provides another option to make available products that wouldn't necessarily garner widespread retail shelf space," Jason Spivak, head of strategic development at Sony Home Entertainment, told the Times.Added Doug Warner, head of HP's digital content business, "If studios can sell more catalog than previously, they can generate more money."
PALO ALTO, Calif.--HP (NYSE:HPQ) and Sony Pictures Home Entertainment (SPHE) today announced that SPHE will license select catalog titles from its vast home video library for production and distribution via HPs DVD manufactured-on-demand service.

This agreement makes Sony the first major Hollywood studio to present its home video titles using HPs service.

HPs manufactured-on-demand service provides us with a viable means of delivering a broader range of niche and library product to consumers, said David Bishop, president, SPHE. We know there is strong consumer demand for these titles, and by working with HP we can monetize our deep product library and help give retailers the means to bring a wider offering of Sony Pictures product to consumers without a significant investment in inventory.

The list and availability of SPHE titles to be licensed through this agreement has yet to be finalized.

HP DVD Manufactured-on-Demand Service

HPs manufactured-on-demand service is used to produce a DVD of any movie, TV show or other video content, regardless of niche or obscurity. Content currently being targeted for release includes:

* Classic and older TV shows never before released on DVD
* Foreign movies
* Productions for specialty genres such as religion, education, lifestyle, health, food and sports
* Specialty cable TV programming
* Independent movies
* Recently broadcast TV shows and sporting events with high relevancy in specific geographic markets or within specific consumer segments.

It happened a month or two ago apparently so maybe everyone already knows about it but it's news to me.

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