your probably not doing much in matches. try to go where the ball and collect it. try passing a lot and making sensible runs. take shots from far if need be, even if your shooting is pants. i noticed that when i ran around like a lunatic everywhere, my stats went up and i got a lot of man of the match awards. though i picked up a few yellow cards and reds, but it did wonders for my speed, aggression, and stamina stats. once i had speed i dribbled and them stats went up.