Downloaded and played it a bit yesterday (thanks to Trials HD - I didn't get to play it more!!) ;o)
I must say that I'm not that impressed either. I guess last years installment was that bit of fresh air I needed to open up to PES again. Overall it's a refinement of ´09 - which is ok, since I like FIFA09 - and it's the only footballgame I've played for the last year. But I'm not that convinced that FIFA is going to be my choice this year though, with all the positive news and feedback about PES10 so far. I guess it's a bit too early to decide yet.
What I do like in the demo so far though is:
• No cutscenes when ref. gives cards - very nice, and a thing you didn't realise you missed until you tried it in FIFA10
• Automatic quick freekicks when you're too far from the goal for a shot. Also helps speed things up - very nicely implemented.
• I do believe that I could feel some difference when I played with Barcelona then Juve and lastly Chelsea. Feels like EA is starting to get to grips with player individualism. (Though not as much as in PES yet, mind).
• Shooting feels improved a lot. Haven't played PES since the ´08 installment, so can't comment on which is better. But I have a gut-feeling, and it isn't FIFA... ;o)
• All the nice detail-animations that play out during a game. It catches a real game of football great.
Noticed that I haven't mentioned 360 dribble? ;o) It's not that it's bad. It's just implemented so you don't really notice it really? It's nice and fine and not a negative thing about it. It's just, it feels like it's always been a part of the game... But I guess that I'll start to appraise just how good it is, when I'll play a game of '09 and realise that it's missing!?! (Did that make any sense?)
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But overall FIFA10 feels better than ´09 - so initially I would like it. But I'm looking forward to the PES demo.
EDIT!
• Oh! By the way. I forgot all about the use of the players physical size and weight. Going into a body-duel with Messi is not going in Messis favor! Where as I "steamtrained" right through a player with Drogba at full speed!!! Lovely! ;o) The way the players justle for possession is even better than last year - which was already good...