Got mine yesterday. Mate of mine works in King Street Virgin, Manchester.
Demo, you can be Eng, Ire, Scot Wales and only play against Brazil. You have a choice of 2 stadia, arrows are on green for both teams. 1 half only, 5 minutes.
Erm, what else. Oh yeah, the facts about the sale of them.
They got 36 of them in yesterday and were not told about getting them - they get deliveries all the time every day, there was no notice, invoice etc. They were told afterwards that they shouldn't have been selling them, and that they were only to be given away with the game on release day. However, because of the demand and number of people phoning up (probably from sites such as this one) they decided to sell at 1.99 and redeem that against the full price if they keep the receipt.
A lot of stores now have been told by Head Office, through Sony that they are not to sell them anymore, which is why the demo still is elusive in many stores.
There you go.