I think thats a little harsh to be honest. I've played 5 games on the demo for the PC and i was relatively impressed. Heres my summary
The passing has improved, it looks much slicker and realistic, the ball doesn't have that horrible bobble with every pass.
The nets look better now, no more of that static goal frame. The nets now roll around when the ball hits it, albeit not as nicely as PES, but its still an improvement.
New animations and the new jostling system is impressive, players like Drogba and Terry will win most physical battles, both in the air and on the deck.
The gameplay is noticeably quicker, but not so much that its unrecognisable from previous FIFA's.
Its a marked improvement on both Euro 2008 and FIFA 08.
Its now easier to ghost past players and break into the box, pace is a vital asset in your forwards, unless you quickly master the tricks side of things.
I wasn't overly impressed by the ball physics, it still appears a little unrealstic, the crossing is a bit floaty and the shooting doesn't feel brilliant, but then thats been my criticism of all the other FIFAs too, nothings changed there.
Despite some new introductions and a more polished look, it still retains that old FIFA style, make of that statment what you will.
Set piece system is in dire need of revamping.
And finally, its evident that certain bugs need working out. In 3 out of the 5 games i played, something freaky happened. One incident involved a Van der Vaart free-kick ballooned over and then cutting to a celebration scene, and then to a goal kick.
I'll give it a generous 8/10. A slight improvement, definately more polished, some nice new touches to this edition of FIFA. But the way PES is looking, in the gameplay videos, the new be-a-legend mode, and the champions league inclusion, some newer touches to the ML. I think that could be a 9.5/10.
I still don't think this years FIFA was as good as last years PES.