I've done that a few times. You can power it past the keeper sometimes.
I've done it from just outside the area, but not more than 30m out.
Just aim slightly wide of the far post (the one the keeper's nearest to), hold up on the d-pad & :R1: . For just outside the area, fill the power gauge to halfway, or slightly less. Then, just as the power gauge is as you want it, roll your thumb across the d-pad, still pushing forward, back towards the goal.
This should give you a low/medium height f/k with plenty of power.
Practice it in training. It's easier with a player with high shot power, but lower curling stats.
Half the time, though, you'll hit someone in the wall, or the keeper will make a miraculous save
Good luck!