how important are real products/licenses/ads?

[_christian_]

hello everybody,


at the moment i write my thesis at university maastricht about "product placement in videogames".

I would really like to hear from you:

1.)how important it is for you that PES uses(not uses) the real products in the game (eg. balls, shoes, jerseys, names)

2.)do you think that the perimeter advertising in PES has a more intense effect on you as a player in creating brand awareness, than if you watch a match on TV?

3.)from what does it depend, whether you like (dislike) advertising in other genres of games?

thanks a lot for your help :blush:
christian

 

[Beieren]

Wat denkt u zelf?

 

[fick]

Wat denkt u zelf?

As site language is predominately English, as was his post, please can you keep to English for your response.

Your question might have more creedence if you give your opinion/thoughts first, before asking for his..

 

[paul2478]

Here you go Christian

1) The more real products the better, but as long as the edit mode is avaliable it wouldnt matter if there were less licensed produts.
2)It has less effect on PES as i'm concentrating more on the action when playing a game than when I watch one, I only tend to notice the ads during cut scenes.
3)Advetising in games doesnt worry me as long as its not intrusive, if it keeps the cost of games down then thats good.

Good luck with you thesis