I don't know why do you think that having Collina on the cover is a bad move as Collina is now days as famous as all those players?
If I didn't know anything about the football games and walk into an game store and sow 3 covers with Henry (or some other big name) and one with Collina on it I would actually get interested in that game as it would be refreshing to see something new.
But won't the public feel cheated as Collina is not even in the game. None of the ref looks like him.