He's evidently asking if you can make other players go on runs without passing the ball. To my knowledge, you can't. There is the hold L1 or R2 after passing, but that's about all I know, other than using L2+ a manual strategy to change the way players move. Manual strategies might accomplish what you're looking for, though, if you could plan it properly; for instance, if it's your AMF you want to run out ahead, then having a pre-set manual strat for a formation where he does so and switching to it would make him do that. There is a little bit of time between executing a formation strat and having it go into effect, though.