As for the actual transfers being licensed here's how it all went down. Sepp Blatter, Seabass, and some guy from EA were all chillaxin at FIFA heardquarters.
EA: We'll give you $1 million for every transfer that occurs during the summer if you prevent those Konami bastards from updating their game.
Blatter: You gonna top that fish boy?
Seabass: All you can eat sushi plus a free copy of Pes 2009 for the PS2.
Blatter: For that price I'll let you do an online update in January.
Seabass: Deal. I'll just let those WENB guys take care of the summer transfers like they do every year.
EA: We'll give you $1 million for every winter transfer if you prevent him from doing winter transfer updates. We'll be nice and let him do the summer transfers in January though.
Blatter: Deal.
Seabass: Damn why does this happen every year? Oh well you guys wanna play some Pes or what?
EA: Wow this game is really fun. We'll give you $1 million if you tell me how you made it so responsive.