I get the impression that the "main reviewers" have markedly low standards these days. Particularly when it comes to sport simulation games, it seems as though anything not entirely helpless will be readily regarded as an "ok" game. Case in point: the hype that 2K Sports gets, as well as the hype that PES16 is getting.
I've pretty much given up on sports video games.
The main reviewers are simply paid to hand out decent scores and of course make up awards or catch-phrases which can be used to help sell the game.
Who do they aim too? The masses of course!
Who are the masses? Largely, the young, impressionable and of course stupid.
Large game companies (particularly EA) getting the masses to buy their games is like rounding up sheep in a very small pen - it's just a matter of control, the more of the market you control the more you can control consumer habits.
Just take a look at the fashion industry as an example and how it controls/dictates young people/teenagers' choice - by and large they all wear the same clothes and adopt the same haircuts (Ex. men/boys = shaved at the sides with a foppish top) because the industry controls most aspects from the top down, it's the same for the gaming industry. The main players, such as EA, possess this control - they're already beginning to sponsor actual leagues - so the links between big business and football and getting bigger and this means further control, so the problem is if the product is average but the masses don't notice then tough luck! It's your fault for not being part of the masses, for wanting more, for thinking outside the box (see what I did there?).
It's tragic because with regards to the fashion industry people think they have choice when in fact they're doing pretty much the exact same as everyone else.
A last note about Amateur's comment on Anarchy - I don't think Anarchy could exist in it's purest form, we cannot go to a state of nature - yes it has not ever been given a chance but we have to understand that man is too easily manipulated and driven by instincts (such as greed, lust etc) so if given the chance of living without rules or punishment we would just fall into madness. It's a lovely idea but I think we all have to give up some of our freedom to enjoy the protection that the state, theoretically, should provide.
It's when you factor in human desire that models of governance begin to deteriorate.