i hope its not the build we saw at gamescon, that just looked like a slightly modded version of 2009. a newer build with a few more animations would help their sales ten fold as many people will prolly buy based on the demo. FIFA stuff themselves with poor demos as well, who wants to play a game that rewards patience like FIFA does in a crappy single half of 2 minutes.
"Not Long" has me a little excited though, hopefully within the next two weeks, seems like they are trying to keep pace with FIFAs schedule this year, a smart move if they are to pull one over on them. hopefully it will be multiplayer again, it added a bit of extra life to the demo playing 2v2 and 4vCPU round at a mates last year.