I agree, but what these guys cant get is
Not anymore.
This David Rutter bloke is a different story, he doesnt fuck about like Seabass.
Ask yourself how in 3 years he took a game that got beat like 10 years in a row by pes, and made it the recognised most advanced football game around.
Even you can't deny that a lot of it is PR... and funnily enough, on both football forums (not strictly gaming forums, general football talk) I go to, everyone gave it absolutely glowing reviews when they first got it, which everyone does when they get any edition of FIFA. BUT, by a few months later, everyone on the site who had bought FIFA was complaining about, among other things, the ball with a magnet to the moon, the crusty player likenesses, the defence's speed cheats to make up for the poor AI, the ease in which one can score by running down the wing and cutting in at the 18, etc. Which is totally in keeping with my personal experiences with FIFA over the years, it gets worse as you play it. With ISS and PES, however, strangely it's always the opposite way with me. I hate it at first and slowly I grow to understand the game and start to love it. I still play International Superstar Soccer 64 and compared to the FIFA games of the day it's fantastic. I thought it was awful at first because it wasn't fluid like the FIFA games of the day, but it has a lot going for it and it doesn't get old. FIFA '98 was great for its time but got tiresome quickly.
I'll play the demo and give FIFA '10 a fair chance, because when it comes to games I try to be as objective as possible and only go upon what I actually know, as opposed to hype and/or reputation, but I'm not convinced it's going to blow PES out of the water based upon what I've seen so far.