I don't want to go to to much into it, because I believe total ignorance is the perfect tonic for something you disagree with for the right reasons. The best advice I can give to anybody is to not give IT the time of day, your view or your comments.
The only reason why its successful, is because the demographic matches up with the same sales demographic of FIFA and it clicks into place. EA tend to aim games at demographics, which would explain why the UFC has now shaken the beasts hand.
IT is not the only puppet on youtube or the internet for that matter stirring pots on behalf of EA. There is a handful, especially on youtube who do it, I find it very childish, but of course, people who fall for the gloss will not have a bad word to say about it all.
All I can say is, choose to believe me or not, I really don't care.
IT used to be present on the official FIFA forums, many moons ago, a troll of the highest order on the forums, I was there, I witnessed it. Then a select few started, as if magically, sucking up to all of EA and a select few were pushed and encouraged to widen the bucket. The same few, who were all once cussing EA left right and centre.....until the devs started throwing invites around to a select few in the community to go over to canada, there opinions soon changed and so did the strategy.
It would also explain the sort of money they are making on youtube, believe me, they are major pawns in EA's agenda, especially for the teens/dub step market. They can easily be got at, and this is how EA rake the money in.
You see, people know the games have problems, yet still buy them and this is exactly what they want.
The ideal solution for people with there heads screwed on would be to have no association with the business or its affiliates and spend no money on the products, until the products are worthy. Actions do indeed speak louder than words, and its the only way EA will listen.
But like I said, there is a select few literally side by side with EA, and the only people who will deny it, are those blind and caught in the spiders web.
I could provide all the names that I know of, but if you head over to the forums (I stay clear of it now) you will soon see there are plenty of shills and plants littered over the forum. I call them firemen, and these are also part of EA's structure.
Some of you will obviously ignore this and call me crazy, but I was on there well before Rutter and his team were making the game, and slowly but surely it all went down hill. I spotted it, called it and walked away, which coincidentally was closely followed by the timed "youtube boom" that we see today.
There are at least 5 on there forums, being plants and 10 or so on youtube.
All eating of the same table. You better believe it.
Take this information or leave it. All i've done is opened the door, walk through it if you want.
(sorry for extended post)